Concepedia
Statistics
Publications
66
Citations
9.5K
H-Index
41
Active since
1990
Affiliations
HEC Paris(Current)
The University of Texas at San Antonio
Rutgers, The State University of New Jersey
University of Illinois Urbana-Champaign
SKEMA Business School
L. J. Shrum is an author at HEC Paris specializing in social sciences, social psychology, and psychology.
Publications per year
1990–2023
What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness
Yuping Liu, L. J. Shrum · Journal of Advertising · 2002 · 1.1K citations
Business, Marketing, Social Psychology +13
Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy
L. J. Shrum, John A. McCarty, Tina M. Lowrey · Journal of Advertising · 1995 · 706 citations
Business, Marketing, Marketing Management +17
The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior
John A. McCarty, L. J. Shrum · Journal of Business Research · 1994 · 624 citations
Management, Environmental Management, Environmental Social Science +16
The Influence of Individualism, Collectivism, and Locus of Control on Environmental Beliefs and Behavior
John A. McCarty, L. J. Shrum · Journal of Public Policy & Marketing · 2001 · 623 citations
Natural Resources, Marketing, Social Psychology +8
Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation
Jaehoon Lee, L. J. Shrum · Journal of Consumer Research · 2012 · 416 citations
Social Sciences, Economics, Social Psychology +16
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