Concepedia

John A. McCarty

JA

22

Publications

3.5K

Citations

18

H-Index

1984

Active since

Affiliations

American University(Current)

Rutgers, The State University of New Jersey

College of New Jersey

Rutgers Sexual and Reproductive Health and Rights

George Mason University

John A. McCarty is an author at American University specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementSocial SciencesPsychologyConsumer BehaviorBehavioral ScienceBusinessSocial PsychologyCulture

Publications per year

1984–2013

22

Publications

22

Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy

L. J. Shrum, John A. McCarty, Tina M. Lowrey · Journal of Advertising · 1995 · 698 citations

Customer Satisfaction, Green Marketing, Consumer Study +17

The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior

John A. McCarty, L. J. Shrum · Journal of Business Research · 1994 · 621 citations

Culture, Engineering, Waste Reduction +12

The Influence of Individualism, Collectivism, and Locus of Control on Environmental Beliefs and Behavior

John A. McCarty, L. J. Shrum · Journal of Public Policy & Marketing · 2001 · 613 citations

Green Marketing, Behavioral Decision Making, Social Psychology +23

Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression

John A. McCarty, Manoj Hastak · Journal of Business Research · 2007 · 298 citations

Evolutionary Data Mining, Data Classification, Classification Method +13

Perception of Child, Child-Rearing Values, and Emotional Distress as Mediating Links between Environmental Stressors and Observed Maternal Behavior

Rand D. Conger, John A. McCarty, Raymond K. Yang et al. · Child Development · 1984 · 217 citations

Parental Care, Social Psychology, Maternal Psychological Functioning +22

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