John A. McCarty - Concepedia

Concepedia

Author

John A. McCarty

American University

Also Known As

JOHN A. McCARTY, JOHN MCCARTY, John A McCarty, John A. McCarty, John McCarty

30

Publications

3.5K

Citations

18

H-Index

111

Concepts

All Affiliations

American University Rutgers, The State University of New Jersey College of New Jersey Rutgers Sexual and Reproductive Health and Rights George Mason University

JA

About

John A. McCarty is an author at American University specializing in marketing, consumer research, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	6	6	1.6K
2	Engineering	5	5	1.2K
3	Arts	4	4	237
4	Education	2	2	230
5	Health Sciences	2	2	638

John A. McCarty

×

22

Publications

3.5K

Citations

18

H-Index

	Year	Citations
Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy L. J. Shrum, John A. McCarty, Tina M. Lowrey Journal of Advertising Customer SatisfactionGreen MarketingConsumer StudyConsumer ResearchCommunication	1995	698
The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior John A. McCarty, L. J. Shrum Journal of Business Research CultureEngineeringWaste ReductionPersonal ValuesMunicipal Solid Waste	1994	621
The Influence of Individualism, Collectivism, and Locus of Control on Environmental Beliefs and Behavior John A. McCarty, L. J. Shrum Journal of Public Policy & Marketing Green MarketingBehavioral Decision MakingSocial PsychologyEnvironmental PsychologyConsumer Research	2001	613
Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression John A. McCarty, Manoj Hastak Journal of Business Research Evolutionary Data MiningData ClassificationClassification MethodEngineeringMachine Learning	2007	298
Perception of Child, Child-Rearing Values, and Emotional Distress as Mediating Links between Environmental Stressors and Observed Maternal Behavior Rand D. Conger, John A. McCarty, Raymond K. Yang, Child Development Parental CareSocial PsychologyMaternal Psychological FunctioningMental HealthSocial Sciences	1984	217
The Measurement of Personal Values in Survey Research John A. McCarty, L. J. Shrum Public Opinion Quarterly Customer SatisfactionSurvey (Human Research)EngineeringPersonal ValuesBias	2000	166
Perception of Child, Child-Rearing Values, and Emotional Distress as Mediating Links between Environmental Stressors and Observed Maternal Behavior Rand D. Conger, John A. McCarty, Raymond K. Yang, Child Development Child PsychologyBehavioral SciencesParental CareSocial PsychologyParenting	1984	157
Recycling as a marketing problem: A framework for strategy development L. J. Shrum, Tina M. Lowrey, John A. McCarty Psychology and Marketing Green MarketingConsumer StudyMarketing ProblemConsumer ResearchSocial Marketing	1994	146
The Role of Personal Values and Demographics in Predicting Television Viewing Behavior: Implications for Theory and Application John A. McCarty, L. J. Shrum Journal of Advertising Cultural ConsumptionConsumer StudySocial PsychologyConsumer ResearchSocial Influence	1993	107
Ethnicity, acculturation, and the importance of product attributes Ronald J. Faber, Thomas C. O’Guinn, John A. McCarty Psychology and Marketing EthnicityCustomer SatisfactionConsumer StudyProduct AttributesConsumer Research	1987	73

Page 1