Concepedia
Statistics
Publications
22
Citations
1.6K
H-Index
20
Active since
1980
Affiliations
American University(Current)
Federal Trade Commission
University of Illinois Urbana-Champaign
Willamette University
Urban Institute
Manoj Hastak is an author at American University specializing in marketing, consumer research, and management.
Top concepts
MarketingConsumer ResearchManagementConsumer BehaviorAdvertisingCommunicationPublic HealthConsumer Decision MakingHealthBusiness
Publications per year
1980–2020
Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression
John A. McCarty, Manoj Hastak · Journal of Business Research · 2007 · 298 citations
Evolutionary Data Mining, Data Classification, Classification Method +13
Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation
Gary T. Ford, Manoj Hastak, Anusree Mitra et al. · Journal of Public Policy & Marketing · 1996 · 183 citations
Nutrition, A Laboratory Investigation, Nutrition Literacy +21
Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims
Manoj Hastak, Michael B. Mazis · Journal of Public Policy & Marketing · 2011 · 114 citations
Fake News, Consumer Uncertainty, Consumer Research +22
Memory-Based Product Judgments: Effects of Involvement at Encoding and Retrieval
Jongwon Park, Manoj Hastak · Journal of Consumer Research · 1994 · 111 citations
Consumer Comprehension of Environmental Advertising and Labeling Claims
Louis A. Morris, Manoj Hastak, Michael B. Mazis · Journal of Consumer Affairs · 1995 · 105 citations
Consumer Uncertainty, Engineering, Consumer Research +20
Rows per page
1–5 of 22