Concepedia
Statistics
Publications
22
Citations
1.6K
H-Index
20
Active since
1980
Affiliations
American University(Current)
Willamette University
Federal Trade Commission
University of Illinois Urbana-Champaign
Urban Institute
Manoj Hastak is an author at American University specializing in business, marketing, and consumer behavior.
Publications per year
1980–2020
Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression
John A. McCarty, Manoj Hastak · Journal of Business Research · 2007 · 300 citations
Computing, Computer Science, Data Science +7
Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation
Gary T. Ford, Manoj Hastak, Anusree Mitra et al. · Journal of Public Policy & Marketing · 1996 · 184 citations
Agriculture, Health Behavior, Nutrition +13
Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims
Manoj Hastak, Michael B. Mazis · Journal of Public Policy & Marketing · 2011 · 119 citations
Business, Psychology, Social Psychology +16
Memory-Based Product Judgments: Effects of Involvement at Encoding and Retrieval
Jongwon Park, Manoj Hastak · Journal of Consumer Research · 1994 · 111 citations
Social Sciences, Behavioral Sciences, Psychology +15
Consumer Comprehension of Environmental Advertising and Labeling Claims
Louis A. Morris, Manoj Hastak, Michael B. Mazis · Journal of Consumer Affairs · 1995 · 105 citations
Business, Environmental Policy, Marketing +17
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