Concepedia

Michael B. Mazis

MB

38

Publications

2.1K

Citations

26

H-Index

1971

Active since

Affiliations

American University(Current)

University of Florida

University of Baltimore

University of Denver

University of Illinois System

Michael B. Mazis is an author at American University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingConsumer BehaviorMarketing CommunicationCommunicationConsumer Decision MakingAdvertising EffectivenessPublic Health

Publications per year

1971–2016

38

Publications

38

A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes

Michael B. Mazis, Olli T. Ahtola, R. Eugene Klippel · Journal of Consumer Research · 1975 · 200 citations

Customer Satisfaction, Four Multi-attribute Models, Behavioral Decision Making +18

Consumer Search and Public Policy

Howard Beales, Michael B. Mazis, Steven C. Salop et al. · Journal of Consumer Research · 1981 · 161 citations

Total Information Environment, Consumer Search, Consumer Research +19

Consumerism: Search for the Consumer Interest

Michael B. Mazis, David A. Aaker, George S. Day · Journal of Marketing · 1975 · 125 citations

Consumer Decision Making, Advertising, Consumer Culture +8

Consumer Perceptions of Health Claims in Advertisements and on Food Labels

Michael B. Mazis, Mary Anne Raymond · Journal of Consumer Affairs · 1997 · 121 citations

Nutrition, Consumer Research, Consumer Perceptions +18

Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims

Manoj Hastak, Michael B. Mazis · Journal of Public Policy & Marketing · 2011 · 114 citations

Fake News, Consumer Uncertainty, Consumer Research +22

Rows per page

1–5 of 38