Concepedia

Olli T. Ahtola

OT

12

Publications

2.9K

Citations

12

H-Index

1971

Active since

Affiliations

University of Florida(Current)

Olli T. Ahtola is an author at University of Florida specializing in marketing, behavioral decision making, and management.

Top concepts

MarketingManagementConsumer ResearchBehavioral Decision MakingBehavioral ScienceBusinessConsumer BehaviorBehavioral EconomicsEconomicsCustomer Satisfaction

Publications per year

1971–1991

12

Publications

12

Measuring the hedonic and utilitarian sources of consumer attitudes

Rajeev Batra, Olli T. Ahtola · Marketing Letters · 1991 · 2.1K citations · Full text

Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +10

A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes

Michael B. Mazis, Olli T. Ahtola, R. Eugene Klippel · Journal of Consumer Research · 1975 · 200 citations

Customer Satisfaction, Four Multi-attribute Models, Behavioral Decision Making +18

The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

Joel B. Cohen, Martin Fishbein, Olli T. Ahtola · Journal of Marketing Research · 1972 · 159 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +18

Effects of Cost-Related Feedback on Consumer Knowledge and Consumption Behavior: A Field Experimental Approach

R. Bruce Hutton, Gary A. Mauser, Pierre Filiatrault et al. · Journal of Consumer Research · 1986 · 104 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +18

Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective

Olli T. Ahtola · ACR North American Advances · 1985 · 98 citations

Behavioral Sciences, Consumer Decision Making, Behavioral Decision Making +10

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