Measuring the hedonic and utilitarian sources of consumer attitudes - Concepedia

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Measuring the hedonic and utilitarian sources of consumer attitudes

DOI Full Paper Access

2.1K

Citations

11

References

1991

Year

Rajeev Batra, Olli T. Ahtola

Marketing Letters

Customer SatisfactionBehavioral SciencesBehavioral Decision MakingConsumer StudyUtilitarian SourcesConsumer ResearchManagementBusinessConsumer BehaviorMarketingConsumer AttitudeAttitude TheoryBehavioral Economics

References

	Year	Citations

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