R. Eugene Klippel - Concepedia

Author

R. Eugene Klippel

Also Known As

R. E. Klippel, R. Eugene Klippel

Publications

293

Citations

H-Index

Concepts

All Affiliations

R. Eugene Klippel is an author at St. Bonaventure University specializing in management, business, and marketing.

#	Concept	H-Index	Publications	Citations
1	Business	3	3	229
2	Management	3	3	229
3	Marketing	3	3	229
4	Consumer Behavior	2	2	213
5	Behavioral Sciences	1	1	200

R. Eugene Klippel

Publications

290

Citations

H-Index

Page 1

	Year	Citations
A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes Michael B. Mazis, Olli T. Ahtola, R. Eugene Klippel Journal of Consumer Research Customer SatisfactionFour Multi-attribute ModelsBehavioral Decision MakingConsumer StudyJune 1975	1975	200
The Use of Information Sources by the Aged Consumer R. Eugene Klippel, Timothy W. Sweeney The Gerontologist	1974	61
Attitude Measurement as a Strategy Determinant for Standardization of Multinational Advertising Formats R. Eugene Klippel, Robert J. Boewadt Journal of International Business Studies MarketingInternational AdvertisingMultinational Advertising FormatsInternational MarketingInteractive Marketing	1974	16
Marketing research and the aged consumer: The need for a new perspective R. Eugene Klippel Journal of the Academy of Marketing Science Consumer Decision MakingConsumer StudyAged ConsumerHistory Of MarketingManagement	1974	13

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