Concepedia

R. Eugene Klippel

RE

4

Publications

290

Citations

4

H-Index

1974

Active since

Affiliations

St. Bonaventure University(Current)

R. Eugene Klippel is an author at St. Bonaventure University specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementAdvertisingConsumer BehaviorConsumer ResearchConsumer Decision MakingBrand AwarenessConsumer TheoryDecision Science

Publications per year

1974–1975

4

Publications

4

A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes

Michael B. Mazis, Olli T. Ahtola, R. Eugene Klippel · Journal of Consumer Research · 1975 · 200 citations

Customer Satisfaction, Four Multi-attribute Models, Behavioral Decision Making +18

The Use of Information Sources by the Aged Consumer

R. Eugene Klippel, Timothy W. Sweeney · The Gerontologist · 1974 · 61 citations

Attitude Measurement as a Strategy Determinant for Standardization of Multinational Advertising Formats

R. Eugene Klippel, Robert J. Boewadt · Journal of International Business Studies · 1974 · 16 citations

Marketing, International Advertising, Multinational Advertising Formats +9

Marketing research and the aged consumer: The need for a new perspective

R. Eugene Klippel · Journal of the Academy of Marketing Science · 1974 · 13 citations

Consumer Decision Making, Consumer Study, Aged Consumer +7

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