Concepedia

Robert J. Boewadt

RJ

1

Publications

16

Citations

1

H-Index

1974

Active since

Robert J. Boewadt is an author specializing in international marketing, brand awareness, and interactive marketing.

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Publications per year

1974–1974

1

Publications

1

Attitude Measurement as a Strategy Determinant for Standardization of Multinational Advertising Formats

R. Eugene Klippel, Robert J. Boewadt · Journal of International Business Studies · 1974 · 16 citations

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