Anusree Mitra - Concepedia

Author

Anusree Mitra

American University

Also Known As

Anusree Mitra

Publications

917

Citations

H-Index

Concepts

All Affiliations

American University Willamette University

About

Anusree Mitra is an author at American University specializing in marketing, consumer research, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	5	5	384
2	Health Sciences	4	4	457
3	Business	3	3	167
4	Public Health	3	3	217
5	Behavioral Sciences	2	2	261

Anusree Mitra

Publications

917

Citations

H-Index

Page 1

	Year	Citations
Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales? John Lynch, Dipankar Chakravarti, Anusree Mitra Journal of Consumer Research Behavioral Decision MakingConsumer StudyValue TheoryConsumer ResearchConsumer Judgments	1991	240
Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity Anusree Mitra, John Lynch Journal of Consumer Research	1995	209
Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation Gary T. Ford, Manoj Hastak, Anusree Mitra, Journal of Public Policy & Marketing NutritionA Laboratory InvestigationNutrition LiteracyPublic Health NutritionConsumer Research	1996	183
Price cue utilization in product evaluations Anusree Mitra Journal of Business Research EconomicsPrice FormationMarket AnalysisBusinessEconomic Analysis	1995	68
Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations Joydeep Srivastava, Anusree Mitra Marketing Letters	1998	63
Advertising and the stability of consideration sets over multiple purchase occasions Anusree Mitra International Journal of Research in Marketing MarketingChoice ModelAdvertisingConsideration SetsBehavioral Decision Making	1995	56
Advertising effects on consumer welfare: Prices paid and liking for brands selected Anusree Mitra, John Lynch Marketing Letters MarketingEconomicsConsumer Decision MakingAdvertising EffectsConsumer Economics	1996	43
Consumer Skepticism of Claims in Food Ads vs. on Food Labels: An Exploration of Differences and Antecedents Anusree Mitra, Manoj Hastak, Debra Jones Ringold, Journal of Consumer Affairs Consumer UncertaintyConsumer StudyConsumer ResearchJournalismFood Marketing	2019	24
Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice Manoj Hastak, Anusree Mitra Journal of Business Research MarketingBehavioral SciencesAdvertisingBehavioral Decision MakingConsumer Study	1996	21
Do consumers view the nutrition facts panel when making healthfulness assessments of food products? Antecedents and consequences Manoj Hastak, Anusree Mitra, Debra Jones Ringold Journal of Consumer Affairs NutritionNfp UseNutrition LiteracyPublic Health NutritionConsumer Research	2020	10

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