Concepedia

Anusree Mitra

AM

10

Publications

917

Citations

10

H-Index

1991

Active since

Affiliations

American University(Current)

Willamette University

Anusree Mitra is an author at American University specializing in marketing, consumer research, and management.

Top concepts

Publications per year

1991–2020

10

Publications

10

Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?

John Lynch, Dipankar Chakravarti, Anusree Mitra · Journal of Consumer Research · 1991 · 240 citations

, , +23

Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity

Anusree Mitra, John Lynch · Journal of Consumer Research · 1995 · 209 citations

Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation

Gary T. Ford, Manoj Hastak, Anusree Mitra et al. · Journal of Public Policy & Marketing · 1996 · 183 citations

, , +21

Price cue utilization in product evaluations

Anusree Mitra · Journal of Business Research · 1995 · 68 citations

, , +6

Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations

Joydeep Srivastava, Anusree Mitra · Marketing Letters · 1998 · 63 citations

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