Concepedia

Gary T. Ford

GT

23

Publications

1.9K

Citations

17

H-Index

1976

Active since

Affiliations

University of Maryland, College Park(Current)

American University

Unilever (United Kingdom)

College of Business Administration

Rutherford Appleton Laboratory

Gary T. Ford is an author at University of Maryland, College Park specializing in consumer research, management, and marketing.

Top concepts

Publications per year

1976–2008

23

Publications

23

Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information

Gary T. Ford, Darlene Brannigan Smith, John L. Swasy · Journal of Consumer Research · 1990 · 476 citations

Consumer search for information in the digital age: An empirical study of prepurchase search for automobiles

Lisa R. Klein, Gary T. Ford · Journal of Interactive Marketing · 2003 · 243 citations

Normative values for the Beck Anxiety Inventory, Fear Questionnaire, Penn State Worry Questionnaire, and Social Phobia and Anxiety Inventory.

Martha M. Gillis, David A. F. Haaga, Gary T. Ford · Psychological Assessment · 1995 · 237 citations

, , +20

Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation

Gary T. Ford, Manoj Hastak, Anusree Mitra et al. · Journal of Public Policy & Marketing · 1996 · 183 citations

, , +21

An Empirical Test of the Search, Experience and Credence Attributes Framework

Gary T. Ford, Darlene Brannigan Smith, John L. Swasy · ACR North American Advances · 1988 · 152 citations

, , +10

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