John L. Swasy

Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information

Gary T. Ford, Darlene Brannigan Smith, John L. Swasy · Journal of Consumer Research · 1990 · 481 citations

Business, Business Economics, Economics +11

An Empirical Test of the Search, Experience and Credence Attributes Framework

Gary T. Ford, Darlene Brannigan Smith, John L. Swasy · ACR North American Advances · 1988 · 152 citations

Architecture, Psychology, Information Retrieval +6

Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model

Arno J. Rethans, John L. Swasy, Lawrence J. Marks · Journal of Marketing Research · 1986 · 145 citations

Business, Communication, Marketing +15

Examining the Target of Receiver Elaborations: Rhetorical Question Effects on Source Processing and Persuasion

John L. Swasy, James M. Munch · Journal of Consumer Research · 1985 · 89 citations

Social Sciences, Communication, Social Psychology +10

An Evaluation of the Alcohol Warning Label: Initial Survey Results

Michael B. Mazis, Louis A. Morris, John L. Swasy · Journal of Public Policy & Marketing · 1991 · 86 citations

Pharmacy, Health Promotion, Risk Management +17