Concepedia

John L. Swasy

JL

Statistics

Publications

17

Citations

1.4K

H-Index

16

Active since

1977

Affiliations

American University(Current)

John L. Swasy is an author at American University specializing in consumer research, communication, and marketing.

Top concepts

MarketingCommunicationConsumer ResearchArtsManagementAdvertisingSocial SciencesMarketing CommunicationHealthLanguage

Publications per year

1977–2016

17

Publications

17

Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information

Gary T. Ford, Darlene Brannigan Smith, John L. Swasy · Journal of Consumer Research · 1990 · 476 citations

An Empirical Test of the Search, Experience and Credence Attributes Framework

Gary T. Ford, Darlene Brannigan Smith, John L. Swasy · ACR North American Advances · 1988 · 152 citations

Information Search, Empirical Test, Information Retrieval +10

Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model

Arno J. Rethans, John L. Swasy, Lawrence J. Marks · Journal of Marketing Research · 1986 · 145 citations

Examining the Target of Receiver Elaborations: Rhetorical Question Effects on Source Processing and Persuasion

John L. Swasy, James M. Munch · Journal of Consumer Research · 1985 · 89 citations

Argumentation Analysis, Receiver Elaborations, Pragmatic Analysis +26

An Evaluation of the Alcohol Warning Label: Initial Survey Results

Michael B. Mazis, Louis A. Morris, John L. Swasy · Journal of Public Policy & Marketing · 1991 · 86 citations

Substance Use, Safety Science, Consumer Research +22

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