Concepedia

Arno J. Rethans

AJ

10

Publications

642

Citations

10

H-Index

1983

Active since

Affiliations

Pennsylvania State University(Current)

Arno J. Rethans is an author at Pennsylvania State University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorInteractive MarketingBusinessCustomer SatisfactionEconomicsAdvertisingCommunication

Publications per year

1983–1988

10

Publications

10

Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model

Arno J. Rethans, John L. Swasy, Lawrence J. Marks · Journal of Marketing Research · 1986 · 145 citations

A Script-theoretic Analysis of Industrial Purchasing Behavior

Thomas W. Leigh, Arno J. Rethans · Journal of Marketing · 1984 · 141 citations

Industrial Marketing Research, Customer Satisfaction, Consumer Research +16

Marketing Research in a Marketing Environment

Arno J. Rethans, William R. Dillon, Thomas J. Madden et al. · Journal of Marketing Research · 1988 · 133 citations

Customer Satisfaction, Management, Consumer Research +5

A Script-Theoretic Analysis of Industrial Purchasing Behavior

Thomas W. Leigh, Arno J. Rethans · Journal of Marketing · 1984 · 70 citations

Industrial Marketing Research, Customer Satisfaction, Consumer Research +16

Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model

Arno J. Rethans, John L. Swasy, Lawrence J. Marks · Journal of Marketing Research · 1986 · 62 citations

Customer Satisfaction, Targeted Advertising, Consumer Research +20

Rows per page

1–5 of 10