Thomas J. Madden

Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control

Icek Ajzen, Thomas J. Madden · Journal of Experimental Social Psychology · 1986 · 5.5K citations

Behavioral Sciences, Behavioral Decision Making, Motivation +9

A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action

Thomas J. Madden, Pamela Ellen, Icek Ajzen · Personality and Social Psychology Bulletin · 1992 · 2.2K citations

Behavioral Decision Making, Social Psychology, Behavioral Aspect +23

The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors

Simon Hudson, Li Huang, Martin S. Roth et al. · International Journal of Research in Marketing · 2015 · 647 citations

Social Media Interactions, Social Media, Consumer–brand Relationships +9

Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences

Thomas J. Madden, Kelly Hewett, Martin S. Roth · Journal of International Marketing · 2000 · 595 citations

Color Combinations, Color Psychology, Cultural Relation +30

The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees

Simon Hudson, Martin S. Roth, Thomas J. Madden et al. · Tourism Management · 2014 · 513 citations

Customer Satisfaction, Social Media, Brand Relationship Quality +12