Concepedia

Li Huang

LH

8

Publications

1.1K

Citations

8

H-Index

2009

Active since

Affiliations

University of South Carolina(Current)

Li Huang is an author at University of South Carolina specializing in consumer research, communication, and consumer behavior.

Top concepts

MarketingManagementCommunicationConsumer BehaviorConsumer ResearchArtsBusinessLanguageRecyclingTechnology

Publications per year

2009–2022

8

Publications

8

The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors

Simon Hudson, Li Huang, Martin S. Roth et al. · International Journal of Research in Marketing · 2015 · 647 citations

Social Media Interactions, Social Media, Consumer–brand Relationships +9

Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities

Fue Zeng, Li Huang, Wenyu Dou · Journal of Interactive Advertising · 2009 · 294 citations

Motivated Forgetting in Response to Social Identity Threat

Amy N. Dalton, Li Huang · Journal of Consumer Research · 2013 · 72 citations

The Empirical Research on the Consumers’ Willingness to Participate in E-waste Recycling with a Points Reward System

Hua Zhong, Li Huang · Energy Procedia · 2016 · 35 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Research +20

Pyrolysis Process and Characteristics of Products from Sawdust Briquettes

Hua Yang, Li Huang, Shicai Liu et al. · BioResources · 2016 · 26 citations · Full text

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