Martin S. Roth

Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects

Martin S. Roth, Jean B. Romeo · Journal of International Business Studies · 1992 · 1.1K citations

Marketing, International Management, Culture +13

The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors

Simon Hudson, Li Huang, Martin S. Roth et al. · International Journal of Research in Marketing · 2015 · 647 citations

Social Media Interactions, Social Media, Consumer–brand Relationships +9

Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences

Thomas J. Madden, Kelly Hewett, Martin S. Roth · Journal of International Marketing · 2000 · 595 citations

Color Combinations, Color Psychology, Cultural Relation +30

The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies

Martin S. Roth · Journal of Marketing Research · 1995 · 538 citations

International Marketing, Brand Strategy, Consumer Research +18

The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees

Simon Hudson, Martin S. Roth, Thomas J. Madden et al. · Tourism Management · 2014 · 513 citations

Customer Satisfaction, Social Media, Brand Relationship Quality +12