Martin S. Roth - Concepedia

Author

Martin S. Roth

University of South Carolina

Also Known As

M S Roth, Martin Roth, Martin S Roth, Martin S. Roth

Publications

4.8K

Citations

H-Index

Concepts

All Affiliations

University of South Carolina Boston College Rochester Institute of Technology University of Hartford Sonoco (United States)

About

Martin S. Roth is an author at University of South Carolina specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	19	19	4.6K
2	Business	13	13	3.2K
3	Arts	4	4	1.2K
4	Education	2	2	652
5	Medicine	1	1	94

Martin S. Roth

Publications

4.7K

Citations

H-Index

Page 1

	Year	Citations
Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects Martin S. Roth, Jean B. Romeo Journal of International Business Studies MarketingInternational ManagementCultureCountry Image PerceptionsInternational Business Strategy	1992	1.1K
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors Simon Hudson, Li Huang, Martin S. Roth, International Journal of Research in Marketing Social Media InteractionsSocial MediaConsumer–brand RelationshipsManagementConsumer Research	2015	647
Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences Thomas J. Madden, Kelly Hewett, Martin S. Roth Journal of International Marketing Color CombinationsColor PsychologyCultural RelationInternational MarketingCultural Heritage	2000	595
The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies Martin S. Roth Journal of Marketing Research International MarketingBrand StrategyConsumer ResearchBrand ImageBrand Image-performance Linkage	1995	538
The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees Simon Hudson, Martin S. Roth, Thomas J. Madden, Tourism Management Customer SatisfactionSocial MediaBrand Relationship QualityInteractive MarketingManagement	2014	513
The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies Martin S. Roth Journal of Marketing Research CultureBrand EquityInternational MarketingIntercultural MarketingFashion	1995	258
Effects of Global Market Conditions on Brand Image Customization and Brand Performance Martin S. Roth Journal of Advertising Brand Image StrategiesInternational MarketingConsumer ResearchBrand StrategyInternational Advertising	1995	183
Conditions influencing headquarters and foreign subsidiary roles in marketing activities and their effects on performance Kelly Hewett, Martin S. Roth, Kendall Roth Journal of International Business Studies Firm PerformanceInternational BusinessOrganizational CharacteristicForeign Subsidiary RolesManagement	2003	115
Patterns in Direct-to-Consumer Prescription Drug Print Advertising and Their Public Policy Implications Martin S. Roth Journal of Public Policy & Marketing Targeted AdvertisingConsumer ResearchSocial MarketingRisk InformationHealth Communication	1996	94
Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange Perspective George M. Zinkhan, Martin S. Roth, Mary Jane Saxton Journal of Consumer Research	1992	89

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