Concepedia

Jean B. Romeo

JB

7

Publications

1.7K

Citations

7

H-Index

1989

Active since

Affiliations

Boston College(Current)

Jean B. Romeo is an author at Boston College specializing in marketing, management, and advertising.

Top concepts

MarketingManagementAdvertisingConsumer ResearchBusinessJournalismConsumer BehaviorInteractive MarketingMarketing CommunicationCulture

Publications per year

1989–2000

7

Publications

7

Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects

Martin S. Roth, Jean B. Romeo · Journal of International Business Studies · 1992 · 1.1K citations

Marketing, International Management, Culture +13

The Influence of Positive Mood on Brand Extension Evaluations

Michael J. Barone, Paul W. Miniard, Jean B. Romeo · Journal of Consumer Research · 2000 · 282 citations

Self‐Referent Processing in Perceptions of Verbal and Visual Commercial Information

Kathleen Debevec, Jean B. Romeo · Journal of Consumer Psychology · 1992 · 132 citations

The Effect of Negative Information on the Evaluations of Brand Extensions and the Family Brand

Jean B. Romeo · ACR North American Advances · 1991 · 132 citations

Advertising, Brand Equity, Negative Information +12

Negative product safety news: Coverage, responses, and effects

Marc G. Weinberger, Jean B. Romeo, Azhar Piracha · Business Horizons · 1991 · 30 citations

Advertising, Engineering, Consumer Product Safety +7

Rows per page

1–5 of 7