Concepedia
Statistics
Publications
7
Citations
1.8K
H-Index
Active since
1989
Affiliations
Boston College(Current)
University of Massachusetts Amherst
Jean B. Romeo is an author at Boston College specializing in marketing, marketing management, and brand management.
Publications per year
1989–2000
Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects
Martin S. Roth, Jean B. Romeo · Journal of International Business Studies · 1992 · 1.1K citations
Business, Marketing, Marketing Management +14
The Influence of Positive Mood on Brand Extension Evaluations
Michael J. Barone, Paul W. Miniard, Jean B. Romeo · Journal of Consumer Research · 2000 · 283 citations
Self‐Referent Processing in Perceptions of Verbal and Visual Commercial Information
Kathleen Debevec, Jean B. Romeo · Journal of Consumer Psychology · 1992 · 135 citations
Social Sciences, Psychology, Social Psychology +11
The Effect of Negative Information on the Evaluations of Brand Extensions and the Family Brand
Jean B. Romeo · ACR North American Advances · 1991 · 132 citations
Business, Marketing, Marketing Management +13
Negative product safety news: Coverage, responses, and effects
Marc G. Weinberger, Jean B. Romeo, Azhar Piracha · Business Horizons · 1991 · 30 citations
Pharmacy, Marketing, Marketing Management +9
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