Concepedia

Kathleen Debevec

KD

16

Publications

920

Citations

14

H-Index

1984

Active since

Affiliations

University of Massachusetts Amherst(Current)

University of South Carolina

Kathleen Debevec is an author at University of Massachusetts Amherst specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchPersuasionSocial SciencesAdvertisingConsumer BehaviorMarketing CommunicationCommunicationSocial Influence

Publications per year

1984–2013

16

Publications

16

Are today's Millennials splintering into a new generational cohort? Maybe!

Kathleen Debevec, Charles D. Schewe, Thomas J. Madden et al. · Journal of Consumer Behaviour · 2013 · 149 citations

Multigenerational Workforce, Social Stratification, Social Change +19

The Influence of Spokespersons in Altering a Product's Gender Image: Implications for Advertising Effectiveness

Kathleen Debevec, Easwar S. Iyer · Journal of Advertising · 1986 · 141 citations

Gendered Perception, Consumer Research, Gender Identity +17

Self‐Referent Processing in Perceptions of Verbal and Visual Commercial Information

Kathleen Debevec, Jean B. Romeo · Journal of Consumer Psychology · 1992 · 132 citations

Learning Strategies and Performance In a Technology Integrated Classroom

Kathleen Debevec, Mei–Yau Shih, Vishal Kashyap · Journal of Research on Technology in Education · 2006 · 91 citations · Full text

Self‐referencing as a mediator of the effectiveness of sex‐role portrayals in advertising

Kathleen Debevec, Easwar S. Iyer · Psychology and Marketing · 1988 · 84 citations

Social Psychology, Targeted Advertising, Consumer Research +22

Rows per page

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