Concepedia

Charles D. Schewe

CD

32

Publications

1.9K

Citations

22

H-Index

1973

Active since

Affiliations

University of Massachusetts Amherst(Current)

University of Massachusetts Boston

University of Mississippi

University of South Carolina

McGill University

Charles D. Schewe is an author at University of Massachusetts Amherst specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchPublic HealthAgingMedicineCustomer SatisfactionInformation ManagementConsumer Behavior

Publications per year

1973–2021

32

Publications

32

Segmenting global markets by generational cohorts: determining motivations by age

Charles D. Schewe, G. G. Meredith · Journal of Consumer Behaviour · 2004 · 266 citations

Consumer Research, Social Marketing, Richer Segmentation Approach +23

Market Segmentation by Cohorts: The Value and Validity of Cohorts in America and Abroad

Charles D. Schewe, Stephanie Noble · Journal of Marketing Management · 2000 · 204 citations

Economics, American Cohorts, Consumer Study +15

Cohort segmentation

Stephanie Noble, Charles D. Schewe · Journal of Business Research · 2003 · 196 citations

The Management Information System User: An Exploratory Behavioral Analysis.

Charles D. Schewe · Academy of Management Journal · 1976 · 170 citations

Customer Satisfaction, Organizational Communication, Technology Acceptance Model +15

Are today's Millennials splintering into a new generational cohort? Maybe!

Kathleen Debevec, Charles D. Schewe, Thomas J. Madden et al. · Journal of Consumer Behaviour · 2013 · 149 citations

Multigenerational Workforce, Social Stratification, Social Change +19

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