Concepedia

Michael J. Barone

MJ

50

Publications

3.3K

Citations

27

H-Index

1993

Active since

Affiliations

University of Louisville(Current)

Iowa State University

Florida International University

University of Louisville Hospital

University of South Carolina

Michael J. Barone is an author at University of Louisville specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorAdvertisingMarketing CommunicationBehavioral Decision MakingConsumer Decision MakingEconomics

Publications per year

1993–2020

50

Publications

50

The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?

Michael J. Barone, Anthony D. Miyazaki, Kimberly A. Taylor · Journal of the Academy of Marketing Science · 2000 · 945 citations

Behavioral Decision Making, Consumer Study, Good Turn Deserve +10

Consumer response to retailer use of cause-related marketing: Is more fit better?

Michael J. Barone, Andrew T. Norman, Anthony D. Miyazaki · Journal of Retailing · 2007 · 447 citations

Customer Satisfaction, Consumer Response, Advertising +8

The Influence of Positive Mood on Brand Extension Evaluations

Michael J. Barone, Paul W. Miniard, Jean B. Romeo · Journal of Consumer Research · 2000 · 282 citations

Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response

Michael J. Barone, Tirthankar Roy · Journal of Marketing · 2010 · 127 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +21

Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response

Michael J. Barone, Tirthankar Roy · Journal of Marketing · 2010 · 97 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +23

Rows per page

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