Concepedia

Paul W. Miniard

PW

41

Publications

2.8K

Citations

27

H-Index

1978

Active since

Affiliations

Florida International University(Current)

Iowa State University

University of South Carolina

The Ohio State University

Instituto Tecnológico Autónomo de México

Paul W. Miniard is an author at Florida International University specializing in consumer research, marketing, and management.

Top concepts

Consumer ResearchMarketingManagementAdvertisingConsumer BehaviorBehavioral Decision MakingBusinessPersuasionBrand AwarenessSocial Sciences

Publications per year

1978–2020

41

Publications

41

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Paul W. Miniard, Sunil Bhatla, Kenneth R. Lord et al. · Journal of Consumer Research · 1991 · 408 citations

The Influence of Positive Mood on Brand Extension Evaluations

Michael J. Barone, Paul W. Miniard, Jean B. Romeo · Journal of Consumer Research · 2000 · 282 citations

An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures

Paul W. Miniard, Joel B. Cohen · Journal of Experimental Social Psychology · 1981 · 217 citations

Behavioral Sciences, Cognitive Science, Behavioral Decision Making +11

On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis

Paul W. Miniard, Sunil Bhatla, Randall L. Rose · Journal of Marketing Research · 1990 · 210 citations

Consumer Research, Brand Strategy, Consumer Attitude +20

Modeling Personal and Normative Influences on Behavior

Paul W. Miniard, Joel B. Cohen · Journal of Consumer Research · 1983 · 190 citations

Normative Influences, Behavioral Decision Making, Consumer Study +18

Rows per page

1–5 of 41