Sunil Bhatla - Concepedia

Author

Sunil Bhatla

Also Known As

Sunil Bhatla

Publications

806

Citations

H-Index

Concepts

All Affiliations

Sunil Bhatla is an author at Case Western Reserve University specializing in consumer research, marketing, and brand equity.

#	Concept	H-Index	Publications	Citations
1	Marketing	3	3	233
2	Business	2	2	221
3	Management	2	2	221
4	Social Sciences	1	1	12
5	Psychology	1	1	12

Sunil Bhatla

Publications

793

Citations

H-Index

Page 1

	Year	Citations
Picture-Based Persuasion Processes and the Moderating Role of Involvement Paul W. Miniard, Sunil Bhatla, Kenneth R. Lord, Journal of Consumer Research	1991	408
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis Paul W. Miniard, Sunil Bhatla, Randall L. Rose Journal of Marketing Research Consumer ResearchBrand StrategyConsumer AttitudeAttitude TheoryManagement	1990	210
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis Paul W. Miniard, Sunil Bhatla, Randall L. Rose Journal of Marketing Research	1990	98
Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experience Paul W. Miniard, Sunil Bhatla, Deepak Sirdeshmukh Journal of Consumer Psychology	1992	54
Mood as a Determinant of Postconsumption Product Evaluations Paul W. Miniard, Sunil Bhatla, Deepak Sirdeshmukh Journal of Consumer Psychology Behavioral Decision MakingAffective VariableConsumer ResearchPostconsumption Product EvaluationsSocial Sciences	1992	12
Brand Cognitions As Determinants of Brand Attitudes: the Influence of Measurement and Processing Involvement Randall L. Rose, Paul W. Miniard, Sunil Bhatla ACR North American Advances MarketingBrand PerceptionProcessing InvolvementBrand AttitudesManagement	1990	11

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