Concepedia

Sunil Bhatla

SB

6

Publications

793

Citations

6

H-Index

1990

Active since

Affiliations

Case Western Reserve University(Current)

University of South Carolina

The Ohio State University

Sunil Bhatla is an author at Case Western Reserve University specializing in consumer research, marketing, and brand equity.

Top concepts

Publications per year

1990–1992

6

Publications

6

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Paul W. Miniard, Sunil Bhatla, Kenneth R. Lord et al. · Journal of Consumer Research · 1991 · 408 citations

On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis

Paul W. Miniard, Sunil Bhatla, Randall L. Rose · Journal of Marketing Research · 1990 · 210 citations

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On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis

Paul W. Miniard, Sunil Bhatla, Randall L. Rose · Journal of Marketing Research · 1990 · 98 citations

Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experience

Paul W. Miniard, Sunil Bhatla, Deepak Sirdeshmukh · Journal of Consumer Psychology · 1992 · 54 citations

Mood as a Determinant of Postconsumption Product Evaluations

Paul W. Miniard, Sunil Bhatla, Deepak Sirdeshmukh · Journal of Consumer Psychology · 1992 · 12 citations

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