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On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis
98
Citations
0
References
1990
Year
Paul W. Miniard, Sunil Bhatla, Randall L. Rose, On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis, Journal of Marketing Research, Vol. 27, No. 3 (Aug., 1990), pp. 290-303