Concepedia

Kenneth R. Lord

KR

42

Publications

3.5K

Citations

27

H-Index

1988

Active since

Affiliations

University at Buffalo, State University of New York(Current)

The Ohio State University

Mercer University

American Solar (United States)

University at Albany, State University of New York

Kenneth R. Lord is an author at University at Buffalo, State University of New York specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBehavioral Decision MakingPersuasionSocial SciencesAdvertisingBusinessEngineering

Publications per year

1988–2023

42

Publications

42

Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions

Sanjay Putrevu, Kenneth R. Lord · Journal of Advertising · 1994 · 620 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +20

Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall

Pola B. Gupta, Kenneth R. Lord · Journal of Current Issues & Research in Advertising · 1998 · 569 citations

Film Study, Subtle Visual Placement, Consumer Research +23

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Paul W. Miniard, Sunil Bhatla, Kenneth R. Lord et al. · Journal of Consumer Research · 1991 · 408 citations

The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad

Kenneth R. Lord, Myung‐Soo Lee, Paul Sauer · Journal of Advertising · 1995 · 167 citations

Central Message Arguments, Behavioral Decision Making, Social Psychology +20

Switching Behavior in Automobile Markets: A Consideration-Sets Model

Rajan Sambandam, Kenneth R. Lord · Journal of the Academy of Marketing Science · 1994 · 126 citations

Economics, Choice Model, Pricing Policy +5

Rows per page

1–5 of 42