Kenneth R. Lord - Concepedia

Author

Kenneth R. Lord

University at Buffalo, State University of New York ORCID

Also Known As

K. Lord, K. R. Lord, K.R. Lord, KENNETH R. LORD, Kenneth Lord, Kenneth R Lord, Kenneth R. Lord

Publications

3.6K

Citations

H-Index

128

Concepts

All Affiliations

University at Buffalo, State University of New York The Ohio State University Mercer University American Solar (United States)University at Albany, State University of New York

About

Kenneth R. Lord is an author at University at Buffalo, State University of New York specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	9	9	1.1K
2	Engineering	9	9	257
3	Arts	4	4	703
4	Education	2	2	155
5	Language Studies	1	1	14

Kenneth R. Lord

Publications

3.5K

Citations

H-Index

Page 1

	Year	Citations
Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions Sanjay Putrevu, Kenneth R. Lord Journal of Advertising Customer SatisfactionBehavioral Decision MakingConsumer StudyTargeted AdvertisingConsumer Research	1994	620
Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall Pola B. Gupta, Kenneth R. Lord Journal of Current Issues & Research in Advertising Film StudySubtle Visual PlacementConsumer ResearchBrand StrategyProduct Placement	1998	569
Picture-Based Persuasion Processes and the Moderating Role of Involvement Paul W. Miniard, Sunil Bhatla, Kenneth R. Lord, Journal of Consumer Research	1991	408
The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad Kenneth R. Lord, Myung‐Soo Lee, Paul Sauer Journal of Advertising Central Message ArgumentsBehavioral Decision MakingSocial PsychologyConsumer ResearchSocial Influence	1995	167
Switching Behavior in Automobile Markets: A Consideration-Sets Model Rajan Sambandam, Kenneth R. Lord Journal of the Academy of Marketing Science EconomicsChoice ModelPricing PolicyBehavioral Decision MakingBusiness	1994	126
Corporate social and environmental responsibility in services: Will consumers pay for it? H. G. Parsa, Kenneth R. Lord, Sanjay Putrevu, Journal of Retailing and Consumer Services Public PolicySocially Responsible ProductSustainable DevelopmentBusinessCorporate Responsibility	2014	125
Motivating recycling behavior: A quasiexperimental investigation of message and source strategies Kenneth R. Lord Psychology and Marketing Behavioral Decision MakingSource StrategiesConsumer ResearchConsumer AttitudeSocial Influence	1994	122
Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender Sanjay Putrevu, Joni Tan, Kenneth R. Lord Journal of Current Issues & Research in Advertising Behavioral Decision MakingConsumer StudyTargeted AdvertisingConsumer ResearchConsumer Attitude	2004	109
Switching behavior in automobile markets: A consideration-sets model Rajan Sambandam, Kenneth R. Lord Journal of the Academy of Marketing Science EconomicsChoice ModelPricing PolicyBehavioral Decision MakingBusiness	1995	108
Attention versus Distraction: The Interactive Effect of Program Involvement and Attentional Devices on Commercial Processing Kenneth R. Lord, Robert E. Burnkrant Journal of Advertising Abstract Viewer ProcessingTask AnalysisTargeted AdvertisingConsumer ResearchCognition	1993	98

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