Concepedia
Statistics
Publications
21
Citations
2.4K
H-Index
16
Active since
1988
Affiliations
Canisius College(Current)
University of Massachusetts Lowell
University of South Florida
The Ohio State University
University at Buffalo, State University of New York
Paul Sauer is an author at Canisius College specializing in management, marketing, and education.
Top concepts
ManagementMarketingEducationConsumer ResearchHigher EducationBusinessPersuasionPsychologySocial SciencesStatistics
Publications per year
1988–2023
Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
Mark Yi‐Cheon Yim, Shu‐Chuan Chu, Paul Sauer · Journal of Interactive Marketing · 2017 · 951 citations
Composite Reliability in Structural Equations Modeling
Donald R. Bacon, Paul Sauer, Murray Young · Educational and Psychological Measurement · 1995 · 484 citations
Engineering, Mechanical Engineering, Item Response Theory +19
Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores
Mark Yi‐Cheon Yim, Seung-Chul Yoo, Paul Sauer et al. · Journal of the Academy of Marketing Science · 2013 · 176 citations
Customer Satisfaction, Hedonic Shopping Motivation, Behavioral Sciences +14
The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad
Kenneth R. Lord, Myung‐Soo Lee, Paul Sauer · Journal of Advertising · 1995 · 167 citations
Central Message Arguments, Behavioral Decision Making, Social Psychology +20
Using Moderator Variables in Structural Equation Models
Paul Sauer, Alan Dick · ACR North American Advances · 1993 · 118 citations
Moderation Analysis, Social Impact, Management +8
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