Concepedia

Paul Sauer

PS

Statistics

Publications

22

Citations

2.5K

H-Index

16

Active since

1988

Affiliations

Canisius College(Current)

University of Massachusetts Lowell

University of South Florida

The Ohio State University

Incyte (United States)

Paul Sauer is an author at Canisius College specializing in marketing, education, and psychology.

Publications per year

1988–2024

22

Publications

22

Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

Mark Yi‐Cheon Yim, Shu‐Chuan Chu, Paul Sauer · Journal of Interactive Marketing · 2017 · 999 citations

Business, Information Systems, Information Technology +16

Composite Reliability in Structural Equations Modeling

Donald R. Bacon, Paul Sauer, Murray Young · Educational and Psychological Measurement · 1995 · 495 citations

Education, Educational Measurement, Generalizability Theory +13

Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

Mark Yi‐Cheon Yim, Seung-Chul Yoo, Paul Sauer et al. · Journal of the Academy of Marketing Science · 2013 · 179 citations

Business, Marketing, Retail Management +16

The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad

Kenneth R. Lord, Myung‐Soo Lee, Paul Sauer · Journal of Advertising · 1995 · 168 citations

Social Sciences, Marketing, Psychology +16

Using Moderator Variables in Structural Equation Models

Paul Sauer, Alan Dick · ACR North American Advances · 1993 · 118 citations

Social Sciences, Psychology, Mediation +12

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