Concepedia

Seung-Chul Yoo

SY

6

Publications

367

Citations

6

H-Index

2010

Active since

Affiliations

Ewha Womans University(Current)

Texas Tech University

Loyola University Chicago

The University of Texas at Austin

Seung-Chul Yoo is an author at Ewha Womans University specializing in consumer research, extended reality, and engineering.

Top concepts

MarketingManagementEngineeringMixed RealityVirtual RealityExtended RealityAugmented RealityConsumer BehaviorConsumer ResearchHuman-computer Interaction

Publications per year

2010–2020

6

Publications

6

Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

Mark Yi‐Cheon Yim, Seung-Chul Yoo, Paul Sauer et al. · Journal of the Academy of Marketing Science · 2013 · 176 citations

Customer Satisfaction, Hedonic Shopping Motivation, Behavioral Sciences +14

Meet the Virtual Jeju Dol Harubang—The Mixed VR/AR Application for Cultural Immersion in Korea’s Main Heritage

Kwanghee Jung, Vinh T. Nguyen, Diana Piscarac et al. · ISPRS International Journal of Geo-Information · 2020 · 76 citations · Full text

Engineering, East Asian Studies, Cultural Immersion +24

Novel Image Processing Method for Detecting Strep Throat (Streptococcal Pharyngitis) Using Smartphone

Behnam Askarian, Seung-Chul Yoo, Jo Woon Chong · Sensors · 2019 · 37 citations · Full text

Contextual advertising in games: Impacts of game context on a player’s memory and evaluation of brands in video games

Seung-Chul Yoo, Matthew S. Eastin · Journal of Marketing Communications · 2016 · 35 citations

In-Store Video Advertising Effectiveness

Mark Yi‐Cheon Yim, Seung-Chul Yoo, Brian D. Till et al. · Journal of Advertising Research · 2010 · 25 citations

Digital Marketing, Targeted Advertising, Video Advertising +20

Rows per page

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