Concepedia

Brian D. Till

BD

30

Publications

5.2K

Citations

26

H-Index

1993

Active since

Affiliations

UCLouvain Saint-Louis Brussels(Current)

Saint Louis University

Hofstra University

Pace University

Loyola University Chicago

Brian D. Till is an author at UCLouvain Saint-Louis Brussels specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBrand AwarenessAdvertisingBrandingBrand EquityBrand StrategyConsumer BehaviorSocial Sciences

Publications per year

1993–2015

30

Publications

30

The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs

Brian D. Till, Michael Busler · Journal of Advertising · 2000 · 1.2K citations

Match-up Hypothesis, Behavioral Decision Making, Consumer Research +21

Endorsers in Advertising: The Case of Negative Celebrity Information

Brian D. Till, Terence A. Shimp · Journal of Advertising · 1998 · 618 citations

Advertising, Negative Information, Personal Branding +14

Matching products with endorsers: attractiveness versus expertise

Brian D. Till, Michael Busler · Journal of Consumer Marketing · 1998 · 440 citations

Behavioral Decision Making, Consumer Research, Brand Strategy +18

Co‐branding: brand equity and trial effects

Judith H. Washburn, Brian D. Till, Randi Priluck · Journal of Consumer Marketing · 2000 · 367 citations

Marketing, Composite Brand, Advertising +14

RECALL AND PERSUASION: Does Creative Advertising Matter?

Brian D. Till, Daniel Baack · Journal of Advertising · 2005 · 278 citations

Creative Communications, Marketing, Behavioral Sciences +12

Rows per page

1–5 of 30