Michael Busler

The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs

Brian D. Till, Michael Busler · Journal of Advertising · 2000 · 1.2K citations

Match-up Hypothesis, Behavioral Decision Making, Consumer Research +21

Matching products with endorsers: attractiveness versus expertise

Brian D. Till, Michael Busler · Journal of Consumer Marketing · 1998 · 440 citations

Behavioral Decision Making, Consumer Research, Brand Strategy +18

Business Incubators

Hanadi Mubarak Al‐Mubaraki, Michael Busler · Global Business Review · 2010 · 73 citations

Startup Ecosystem, Business Intelligence, Economic Development +12

Adoption and usage of ICT in developing countries: Case of Ugandan firms

J.K. Ssewanyana, Michael Busler · The International Journal of Education and Development using Information and Communication Technology (The University of the West Indies) · 2007 · 67 citations · Full text

Development Economics, Economic Development, Technology Adoption +17

Challenges and opportunities of innovation and incubators as a tool for knowledge-based economy

Hanadi Mubarak Al‐Mubaraki, Michael Busler · Journal of Innovation and Entrepreneurship · 2017 · 65 citations · Full text