Concepedia

Daniel Baack

DB

26

Publications

1.8K

Citations

21

H-Index

1998

Active since

Affiliations

University of Denver(Current)

Ball State University

Saint Louis University

California State University, Chico

Daniel Baack is an author at University of Denver specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchInteractive MarketingAdvertisingCommunicationCultureArtsSocial Sciences

Publications per year

1998–2022

26

Publications

26

RECALL AND PERSUASION: Does Creative Advertising Matter?

Brian D. Till, Daniel Baack · Journal of Advertising · 2005 · 278 citations

Creative Communications, Marketing, Behavioral Sciences +12

Culture and web communications

Daniel Baack, Nitish Singh · Journal of Business Research · 2006 · 145 citations

Culture, Social Media, Multicultural Communication +6

Adaptation of cultural content: evidence from B2C e‐commerce firms

Nitish Singh, Vikas Kumar, Daniel Baack · European Journal of Marketing · 2005 · 123 citations

Cross-cultural Marketing, Digital Marketing, International Marketing +19

Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media

Daniel Baack, Rick T. Wilson, Brian D. Till · Journal of Advertising · 2008 · 119 citations

Memory Effects, Advertising Recall, Consumer Research +18

Strategic brand association maps: developing brand insight

Brian D. Till, Daniel Baack, Brian Waterman · Journal of Product & Brand Management · 2011 · 108 citations

Brand Strategy, Consumer Research, Brand Insight +16

Rows per page

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