Rick T. Wilson

Breaking through the cultural clutter

Peter Magnusson, Rick T. Wilson, Srđan Zdravković et al. · International Marketing Review · 2008 · 143 citations

Organizations, Business Culture, Cultural Relation +21

Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media

Daniel Baack, Rick T. Wilson, Brian D. Till · Journal of Advertising · 2008 · 119 citations

Memory Effects, Advertising Recall, Consumer Research +18

Advertising to businesses: Does creativity matter?

Daniel Baack, Rick T. Wilson, Maria M. van Dessel et al. · Industrial Marketing Management · 2015 · 99 citations

Advertising, Digital Marketing, Interactive Marketing +8

Creativity, attention and the memory for brands: an outdoor advertising field study

Rick T. Wilson, Daniel Baack, Brian D. Till · International Journal of Advertising · 2015 · 97 citations

Targeted Advertising, Affective Neuroscience, Consumer Research +25

Effects of outdoor advertising: Does location matter?

Rick T. Wilson, Brian D. Till · Psychology and Marketing · 2011 · 58 citations

Digital Marketing, Targeted Advertising, Consumer Research +18