Rick T. Wilson

Breaking through the cultural clutter

Peter Magnusson, Rick T. Wilson, Srđan Zdravković et al. · International Marketing Review · 2008 · 144 citations

Management, Organization Studies, Organizational Behavior +6

Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media

Daniel Baack, Rick T. Wilson, Brian D. Till · Journal of Advertising · 2008 · 122 citations

Social Sciences, Communication, Marketing +14

Advertising to businesses: Does creativity matter?

Daniel Baack, Rick T. Wilson, Maria M. van Dessel et al. · Industrial Marketing Management · 2015 · 100 citations

Business, Marketing, Marketing Management +12

Creativity, attention and the memory for brands: an outdoor advertising field study

Rick T. Wilson, Daniel Baack, Brian D. Till · International Journal of Advertising · 2015 · 98 citations

Business, Marketing, Psychology +17

Effects of outdoor advertising: Does location matter?

Rick T. Wilson, Brian D. Till · Psychology and Marketing · 2011 · 59 citations

Business, Marketing, Marketing Management +17