Concepedia

Maria M. van Dessel

MM

3

Publications

167

Citations

3

H-Index

2015

Active since

Affiliations

University of Denver(Current)

Maria M. van Dessel is an author at University of Denver specializing in business, management, and marketing.

Top concepts

Publications per year

2015–2020

3

Publications

3

Advertising to businesses: Does creativity matter?

Daniel Baack, Rick T. Wilson, Maria M. van Dessel et al. · Industrial Marketing Management · 2015 · 99 citations

, , +8

Improving integrated marketing communications practices: A comparison of objectives and results

Charles H. Patti, Steven W. Hartley, Maria M. van Dessel et al. · Journal of Marketing Communications · 2015 · 37 citations

, , +15

Reimagining customer service through journey mapping and measurement

Charles H. Patti, Maria M. van Dessel, Steven W. Hartley · European Journal of Marketing · 2020 · 31 citations

, , +14

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