Maria M. van Dessel - Concepedia

Author

Maria M. van Dessel

Also Known As

M.M. van Dessel, Maria M. van Dessel

Publications

167

Citations

H-Index

Concepts

All Affiliations

Maria M. van Dessel is an author at University of Denver specializing in business, management, and marketing.

#	Concept	H-Index	Publications	Citations
1	Business	3	3	167
2	Management	3	3	167
3	Arts	1	1	37
4	Business Analytics	1	1	31
5	Communication	1	1	37

Maria M. van Dessel

Publications

167

Citations

H-Index

Page 1

	Year	Citations
Advertising to businesses: Does creativity matter? Daniel Baack, Rick T. Wilson, Maria M. van Dessel, Industrial Marketing Management AdvertisingDigital MarketingInteractive MarketingTargeted AdvertisingManagement	2015	99
Improving integrated marketing communications practices: A comparison of objectives and results Charles H. Patti, Steven W. Hartley, Maria M. van Dessel, Journal of Marketing Communications Customer SatisfactionCommunication ManagementOrganizational CommunicationCommunication ObjectivesInteractive Marketing	2015	37
Reimagining customer service through journey mapping and measurement Charles H. Patti, Maria M. van Dessel, Steven W. Hartley European Journal of Marketing Customer ExperienceCustomer SatisfactionData ScienceBusiness IntelligenceService Quality	2020	31

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