Charles H. Patti

Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market

Steven Pike, Constanza Bianchi, Gayle Kerr et al. · International Marketing Review · 2010 · 299 citations

Management, Marketing, Marketing Management +10

Nonverbal Communication in Advertising

Charles H. Patti, Sidney Hecker, David W. Stewart · Journal of Marketing Research · 1989 · 139 citations

Social Sciences, Communication, Marketing +12

The evolution of IMC: IMC in a customer-driven marketplace

Don E. Schultz, Charles H. Patti · Journal of Marketing Communications · 2009 · 108 citations

Business, Change Management, Marketing +6

Advertising to businesses: Does creativity matter?

Daniel Baack, Rick T. Wilson, Maria M. van Dessel et al. · Industrial Marketing Management · 2015 · 100 citations

Business, Marketing, Marketing Management +12

An inside-out approach to integrated marketing communication

Gayle Kerr, Don E. Schultz, Charles H. Patti et al. · International Journal of Advertising · 2008 · 99 citations

Business, Communication, Marketing +9