Concepedia
Statistics
Publications
23
Citations
1.3K
H-Index
17
Active since
1977
Affiliations
University of Denver(Current)
Queensland University of Technology
Northwestern University
College of Business Administration
Charles H. Patti is an author at University of Denver specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessAdvertisingInteractive MarketingMarketing CommunicationCommunicationConsumer ResearchMarketing StrategyBrand Awareness
Publications per year
1977–2020
Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market
Steven Pike, Constanza Bianchi, Gayle Kerr et al. · International Marketing Review · 2010 · 297 citations
Tourism Performance, Tourism Supply, Branding Literature +18
Nonverbal Communication in Advertising
Charles H. Patti, Sidney Hecker, David W. Stewart · Journal of Marketing Research · 1989 · 139 citations
Marketing, Interpersonal Communication, Management +7
The evolution of IMC: IMC in a customer-driven marketplace
Don E. Schultz, Charles H. Patti · Journal of Marketing Communications · 2009 · 106 citations
Customer Experience, Customer Satisfaction, Digital Marketing +19
Advertising to businesses: Does creativity matter?
Daniel Baack, Rick T. Wilson, Maria M. van Dessel et al. · Industrial Marketing Management · 2015 · 99 citations
Advertising, Digital Marketing, Interactive Marketing +8
An inside-out approach to integrated marketing communication
Gayle Kerr, Don E. Schultz, Charles H. Patti et al. · International Journal of Advertising · 2008 · 98 citations
Entertainment Marketing, Digital Marketing, Minor Imc Theory +19
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