Concepedia

Sidney Hecker

SH

Statistics

Publications

3

Citations

237

H-Index

3

Active since

1984

Affiliations

The University of Texas at Austin(Current)

Sidney Hecker is an author at The University of Texas at Austin specializing in management, marketing, and advertising.

Top concepts

Publications per year

1984–1990

3

Publications

3

Nonverbal Communication in Advertising

Charles H. Patti, Sidney Hecker, David W. Stewart · Journal of Marketing Research · 1989 · 139 citations

, , +7

Music for advertising effect

Sidney Hecker · Psychology and Marketing · 1984 · 82 citations

, , +10

Viewer Reactions to Music in Television Commercials

Patricia A. Stout, John D. Leckenby, Sidney Hecker · Journalism Quarterly · 1990 · 16 citations

, , +19

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