Concepedia

David W. Stewart

DW

107

Publications

12.4K

Citations

48

H-Index

1975

Active since

Affiliations

University of Southern California(Current)

East Tennessee State University

Vanderbilt University

Loyola Marymount University

University of California, Riverside

David W. Stewart is an author at University of Southern California specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingMarketing CommunicationInteractive MarketingConsumer BehaviorCommunicationAdvertising Effectiveness

Publications per year

1975–2023

107

Publications

107

Cluster Analysis in Marketing Research: Review and Suggestions for Application

Girish Punj, David W. Stewart · Journal of Marketing Research · 1983 · 2K citations

Marketing Analytics, Customer Satisfaction, Cluster Development +11

Cluster Analysis in Marketing Research: Review and Suggestions for Application

Girish Punj, David W. Stewart · Journal of Marketing Research · 1983 · 988 citations

Marketing Analytics, Customer Satisfaction, Cluster Development +15

Focus Groups: Theory and Practice

Edward F. McQuarrie, David W. Stewart, Prem N. Shamdasani · Journal of Marketing Research · 1991 · 721 citations

Focus Groups, Group Communication, Organizational Communication +5

Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research

David W. Stewart, Norbert Schwarz, Seymour Sudman · Journal of Marketing Research · 1996 · 697 citations

Interviewing Older People, Sampling Technique, Cognition +21

The Application and Misapplication of Factor Analysis in Marketing Research

David W. Stewart · Journal of Marketing Research · 1981 · 500 citations

Marketing Analytics, Customer Satisfaction, Engineering +20

Rows per page

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