Concepedia

Edward F. McQuarrie

EF

Statistics

Publications

53

Citations

13.3K

H-Index

33

Active since

1985

Affiliations

Santa Clara University(Current)

University of Saskatchewan

University of Virginia

Edward F. McQuarrie is an author at Santa Clara University specializing in marketing, advertising, and business.

Publications per year

1985–2019

53

Publications

53

Designing Qualitative Research

Edward F. McQuarrie, Catherine Marshall, Gretchen Rossman · Journal of Marketing Research · 1990 · 6.1K citations

Focus Groups: Theory and Practice

Edward F. McQuarrie, David W. Stewart, Prem N. Shamdasani · Journal of Marketing Research · 1991 · 721 citations

Social Sciences, Organization Studies, Group Dynamics +11

Figures of Rhetoric in Advertising Language

Edward F. McQuarrie, David Glen Mick · Journal of Consumer Research · 1996 · 689 citations

Humanities, Communication, Marketing +12

Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses

Edward F. McQuarrie, David Glen Mick · Journal of Consumer Research · 1999 · 650 citations

Social Sciences, Communication, Marketing +15

The Megaphone Effect: Taste and Audience in Fashion Blogging

Edward F. McQuarrie, Jessica Miller, Barbara J. Phillips · Journal of Consumer Research · 2012 · 527 citations

Social Sciences, Communication, Sociology +13

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