Concepedia

Barbara J. Phillips

BJ

Statistics

Publications

38

Citations

4.8K

H-Index

27

Active since

1984

Affiliations

University of Saskatchewan(Current)

Santa Clara University

Edwards (United Kingdom)

University of Alabama

The University of Texas at Austin

Barbara J. Phillips is an author at University of Saskatchewan specializing in marketing, advertising, and business.

Publications per year

1984–2022

38

Publications

38

The Megaphone Effect: Taste and Audience in Fashion Blogging

Edward F. McQuarrie, Jessica Miller, Barbara J. Phillips · Journal of Consumer Research · 2012 · 527 citations

Social Sciences, Communication, Sociology +13

The Theory of Planned Behaviour

Barbara J. Phillips · Journal of Customer Behaviour · 2019 · 497 citations

Public Health, Behavioral Sciences, Psychology +12

Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising

Barbara J. Phillips, Edward F. McQuarrie · Marketing Theory · 2004 · 463 citations

Humanities, Communication, Marketing +16

INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words

Edward F. McQuarrie, Barbara J. Phillips · Journal of Advertising · 2005 · 422 citations

Business, Marketing, Psychology +17

Personification in Advertising

Marjorie Delbaere, Edward F. McQuarrie, Barbara J. Phillips · Journal of Advertising · 2011 · 372 citations

Business, Marketing, Psychology +15

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