Concepedia

Marjorie Delbaere

MD

Statistics

Publications

11

Citations

798

H-Index

11

Active since

2006

Affiliations

University of Saskatchewan(Current)

University of Manitoba

University of Colorado Boulder

Marjorie Delbaere is an author at University of Saskatchewan specializing in marketing, advertising, and business.

Publications per year

2006–2021

11

Publications

11

Personification in Advertising

Marjorie Delbaere, Edward F. McQuarrie, Barbara J. Phillips · Journal of Advertising · 2011 · 372 citations

Business, Marketing, Psychology +15

Social media influencers: A route to brand engagement for their followers

Marjorie Delbaere, Barbara J. Phillips · Psychology and Marketing · 2020 · 218 citations

Business, Marketing, Marketing Management +12

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Erin Willis, Marjorie Delbaere · Journal of Medical Internet Research · 2021 · 68 citations · Full text

Business, Communication, Marketing +15

The Relationship between Organizational Commitment and Market Orientation

Subramanian Sivaramakrishnan, Marjorie Delbaere, Edward R. Bruning · Journal of Strategic Marketing · 2008 · 31 citations

Management, Organizational Behavior, Business Strategy +6

Health Care Knowledge and Consumer Learning

Marjorie Delbaere, Malcolm Smith · Health Marketing Quarterly · 2006 · 21 citations

Health Professions, Communication, Marketing +17

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