Concepedia

Subramanian Sivaramakrishnan

SS

7

Publications

251

Citations

7

H-Index

2003

Active since

Affiliations

University of Manitoba(Current)

Subramanian Sivaramakrishnan is an author at University of Manitoba specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchCustomer SatisfactionCultureBrand AwarenessBusiness StrategyConsumer BehaviorInternational Marketing

Publications per year

2003–2019

7

Publications

7

Giving an “e-human touch” to e-tailing: The moderating roles of static information quantity and consumption motive in the effectiveness of an anthropomorphic information agent

Subramanian Sivaramakrishnan, Fang Wan, Zaiyong Tang · Journal of Interactive Marketing · 2007 · 97 citations

Risk perception and risk avoidance: The role of cultural identity and personal relevance

Sergio W. Carvalho, Lauren Block, Subramanian Sivaramakrishnan et al. · International Journal of Research in Marketing · 2008 · 55 citations

Culture, Social Identity, Risk Communication +10

The Relationship between Organizational Commitment and Market Orientation

Subramanian Sivaramakrishnan, Marjorie Delbaere, Edward R. Bruning · Journal of Strategic Marketing · 2008 · 31 citations

Employee Attitude, Management, Business +8

The Effect of Country-Related Brand Associations and Product Attributes on Attitude toward Unfamiliar Foreign Brands: A Schema Congruity Perspective

Sergio W. Carvalho, Sridhar Samu, Subramanian Sivaramakrishnan · Journal of International Consumer Marketing · 2011 · 28 citations

Marketing, Customer Satisfaction, Culture +15

The effect of cognitive busyness on consumers’ perception of product value

Subramanian Sivaramakrishnan, Rajesh V. Manchanda · Journal of Product & Brand Management · 2003 · 15 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +21

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