Concepedia
Statistics
Publications
25
Citations
1.8K
H-Index
18
Active since
1994
Affiliations
University of Manitoba(Current)
Sidney Kimmel Cancer Center
Center for Life Sciences
Chinese University of Hong Kong
Thomas Jefferson University
Fang Wan is an author at University of Manitoba specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchBusinessConsumer BehaviorPsychologyAdvertisingEngineeringSocial SciencesCustomer Satisfaction
Publications per year
1994–2021
The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications
Kent Walker, Fang Wan · Journal of Business Ethics · 2011 · 1K citations
Environmental Performance, Symbolic Actions, Greenwashing +15
Cross-cultural differences in the refusal to accept a small gift: The differential influence of reciprocity norms on Asians and North Americans.
Hao Shen, Fang Wan, Robert S. Wyer · Journal of Personality and Social Psychology · 2010 · 146 citations
Ethnicity, Cultural Relation, Social Psychology +25
Giving an “e-human touch” to e-tailing: The moderating roles of static information quantity and consumption motive in the effectiveness of an anthropomorphic information agent
Subramanian Sivaramakrishnan, Fang Wan, Zaiyong Tang · Journal of Interactive Marketing · 2007 · 97 citations
Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective
Ming Shien Cheng, Jiaqi Liu, Jiayin Qi et al. · Industrial Marketing Management · 2021 · 66 citations
Customer Satisfaction, Digital Business, Online Customer Behavior +12
The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising
Hongyan Jiang, Huimin Tan, Yeyi Liu et al. · Annals of Tourism Research · 2020 · 56 citations
Customer Satisfaction, Behavioral Sciences, Destination Marketing +10
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