Concepedia

Fang Wan

FW

25

Publications

1.8K

Citations

18

H-Index

1994

Active since

Affiliations

University of Manitoba(Current)

Sidney Kimmel Cancer Center

Center for Life Sciences

Chinese University of Hong Kong

Thomas Jefferson University

Fang Wan is an author at University of Manitoba specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

1994–2021

25

Publications

25

The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications

Kent Walker, Fang Wan · Journal of Business Ethics · 2011 · 1K citations

, , +15

Cross-cultural differences in the refusal to accept a small gift: The differential influence of reciprocity norms on Asians and North Americans.

Hao Shen, Fang Wan, Robert S. Wyer · Journal of Personality and Social Psychology · 2010 · 146 citations

, , +25

Giving an “e-human touch” to e-tailing: The moderating roles of static information quantity and consumption motive in the effectiveness of an anthropomorphic information agent

Subramanian Sivaramakrishnan, Fang Wan, Zaiyong Tang · Journal of Interactive Marketing · 2007 · 97 citations

Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective

Ming Shien Cheng, Jiaqi Liu, Jiayin Qi et al. · Industrial Marketing Management · 2021 · 66 citations

, , +12

The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising

Hongyan Jiang, Huimin Tan, Yeyi Liu et al. · Annals of Tourism Research · 2020 · 56 citations

, , +10

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