46
Publications
1.9K
Citations
25
H-Index
2006
Active since
Jiayin Qi is an author at Shanghai University of International Business and Economics specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingEngineeringCustomer SatisfactionData ScienceConsumer ResearchCommunicationData MiningDigital Marketing
Publications per year
2006–2023
46
46
Jiaqi Liu, Zhenping Zhang, Jiayin Qi et al. · Sustainability · 2019 · 186 citations · Full text
Outside-in marketing capability and firm performance
Jifeng Mu, Yongchuan Bao, Tejvir Sekhon et al. · Industrial Marketing Management · 2018 · 100 citations
Firm Performance, Outside-in Marketing Capability, Management +6
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