Concepedia
Statistics
Publications
21
Citations
1.5K
H-Index
17
Active since
2009
Affiliations
University of Alabama in Huntsville(Current)
Xi'an Jiaotong University
Suffolk University
Adelphi University
Hohai University
Yongchuan Bao is an author at University of Alabama in Huntsville specializing in strategic management, business, and management.
Publications per year
2009–2024
Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation
Yongchuan Bao, Yongchuan Bao, Yeqing Bao et al. · Journal of Business Research · 2010 · 260 citations
Business, Marketing, Marketing Management +13
Managing knowledge leakage in strategic alliances: The effects of trust and formal contracts
Xu Jiang, Mei Li, Shanxing Gao et al. · Industrial Marketing Management · 2013 · 230 citations
Management, Knowledge Management, Strategic Management +16
External learning, market dynamics, and radical innovation: Evidence from China's high-tech firms
Yongchuan Bao, Xiaoyun Chen, Kevin Zheng Zhou · Journal of Business Research · 2011 · 162 citations
Management, Business Economics, Strategic Management +15
To sell or not to sell: Exploring sellers' trust and risk of chargeback fraud in cross‐border electronic commerce
Yue Guo, Yongchuan Bao, Barnes J. Stuart et al. · Information Systems Journal · 2017 · 125 citations · Full text
Business, International Business, Marketing +17
Partner trustworthiness, knowledge flow in strategic alliances, and firm competitiveness: A contingency perspective
Xu Jiang, Yongchuan Bao, Yan Xie et al. · Journal of Business Research · 2015 · 124 citations
Management, Knowledge Management, Strategic Management +17
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