Concepedia

Yongchuan Bao

YB

20

Publications

1.5K

Citations

17

H-Index

2009

Active since

Affiliations

University of Alabama in Huntsville(Current)

Xi'an Jiaotong University

Suffolk University

Adelphi University

Hohai University

Yongchuan Bao is an author at University of Alabama in Huntsville specializing in business, management, and strategic management.

Top concepts

BusinessManagementStrategic ManagementBusiness StrategyMarketingTechnology TransferTrustStrategyInnovationConsumer Behavior

Publications per year

2009–2021

20

Publications

20

Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

Yongchuan Bao · Journal of Business Research · 2010 · 258 citations

Customer Satisfaction, Personal Branding, Quality Variation +9

Managing knowledge leakage in strategic alliances: The effects of trust and formal contracts

Xu Jiang, Mei Li, Shanxing Gao et al. · Industrial Marketing Management · 2013 · 225 citations

Negotiation, Industrial Collaboration, Management +17

External learning, market dynamics, and radical innovation: Evidence from China's high-tech firms

Yongchuan Bao, Xiaoyun Chen, Kevin Zheng Zhou · Journal of Business Research · 2011 · 160 citations

Economics, International Business, Innovation Economics +8

Partner trustworthiness, knowledge flow in strategic alliances, and firm competitiveness: A contingency perspective

Xu Jiang, Yongchuan Bao, Yan Xie et al. · Journal of Business Research · 2015 · 121 citations

Organizational Communication, Coopetition, Management +14

To sell or not to sell: Exploring sellers' trust and risk of chargeback fraud in cross‐border electronic commerce

Yue Guo, Yongchuan Bao, Barnes J. Stuart et al. · Information Systems Journal · 2017 · 120 citations · Full text

Fraud Detection, Consumer Uncertainty, Trade +16

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