Concepedia
Statistics
Publications
23
Citations
1.8K
H-Index
19
Active since
2000
Affiliations
University of Alabama in Huntsville(Current)
Virginia Tech
University of Hong Kong
University of North Carolina at Charlotte
Adelphi University
Yeqing Bao is an author at University of Alabama in Huntsville specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchBusinessConsumer BehaviorCommunicationBrand AwarenessConsumer Decision MakingBrandingAdvertising
Publications per year
2000–2017
Face consciousness and risk aversion: Do they affect consumer decision‐making?
Yeqing Bao, Kevin Zheng Zhou, Chenting Su · Psychology and Marketing · 2003 · 406 citations
Consumer Uncertainty, Behavioral Decision Making, Choice Theory +24
Are relational ties always good for knowledge acquisition? Buyer–supplier exchanges in China
Kevin Zheng Zhou, Qiyuan Zhang, Shibin Sheng et al. · Journal of Operations Management · 2014 · 270 citations · Full text
Engineering, Trade, Client-supplier Relationships +20
Exploring the Concept and Measurement of General Risk Aversion
Carter A. Mandrik, Yeqing Bao · ACR North American Advances · 2005 · 150 citations
Behavioral Decision Making, General Risk Aversion, Risk Metric +20
A paradox of price–quality and market efficiency: a comparative study of the US and China markets
Kevin Zheng Zhou, Chenting Su, Yeqing Bao · International Journal of Research in Marketing · 2002 · 133 citations
Economics, Market Equilibrium, Price Formation +7
Intergenerational influence: Roles of conformity to peers and communication effectiveness
Carter A. Mandrik, Edward F. Fern, Yeqing Bao · Psychology and Marketing · 2005 · 92 citations
Consumer Study, Social Psychology, Consumer Research +18
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