Carter A. Mandrik

Exploring the Concept and Measurement of General Risk Aversion

Carter A. Mandrik, Yeqing Bao · ACR North American Advances · 2005 · 150 citations

Behavioral Decision Making, General Risk Aversion, Risk Metric +20

Intergenerational influence on sustainable consumer attitudes and behaviors: Roles of family communication and peer influence in environmental consumer socialization

Oguzhan Essiz, Carter A. Mandrik · Psychology and Marketing · 2021 · 96 citations · Full text

Consumer Study, Social Psychology, Consumer Research +21

Intergenerational influence: Roles of conformity to peers and communication effectiveness

Carter A. Mandrik, Edward F. Fern, Yeqing Bao · Psychology and Marketing · 2005 · 92 citations

Consumer Study, Social Psychology, Consumer Research +18

Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences

Oguzhan Essiz, Sidar Yurteri, Carter A. Mandrik et al. · Journal of Global Marketing · 2022 · 90 citations · Full text

Sustainable Consumption, Green Marketing, Behavioral Decision Making +23

Discerning Store Brand Users From Value Consciousness Consumers: the Role of Prestige Sensitivity and Need For Cognition

Yeqing Bao, Carter A. Mandrik · ACR North American Advances · 2004 · 37 citations

Brand Equity, Value Consciousness, Digital Marketing +11