Concepedia

Edward F. Fern

EF

24

Publications

2.6K

Citations

20

H-Index

1982

Active since

Affiliations

Virginia Tech(Current)

University of Alabama in Huntsville

University of Miami

University of Mississippi

Appalachian State University

Edward F. Fern is an author at Virginia Tech specializing in management, consumer research, and marketing.

Top concepts

ManagementConsumer ResearchMarketingBusinessConsumer BehaviorCommunicationSocial InfluenceCustomer SatisfactionMarketing CommunicationBehavioral Decision Making

Publications per year

1982–2013

24

Publications

24

The use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality

Edward F. Fern · Journal of Marketing Research · 1982 · 555 citations

Group Phenomenon, Project Management, Social Influence +21

Effect-Size Estimates: Issues and Problems in Interpretation

Edward F. Fern, Kent B. Monroe · Journal of Consumer Research · 1996 · 296 citations

Engineering, Consumer Research, Quasi-experiment +17

Comparative versus Noncomparative Advertising: A Meta-Analysis

Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern et al. · Journal of Marketing · 1997 · 285 citations

Comparative Advertising Report, Comparative Advertising, Advertising +9

The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality

Edward F. Fern · Journal of Marketing Research · 1982 · 221 citations

The Group Depth Interview: Principles and Practice

Edward F. Fern, Alfred E. Goldman, Susan McDonald · Journal of Marketing Research · 1988 · 173 citations

Customer Satisfaction, Consumer Research, Group Interview Technique +18

Rows per page

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