Concepedia

Sukumar Kavanoor

SK

Statistics

Publications

3

Citations

498

H-Index

3

Active since

1997

Affiliations

University of Mississippi(Current)

University of Miami

Virginia Tech

Janus Youth Programs

University of Waikato

Sukumar Kavanoor is an author at University of Mississippi specializing in advertising, comparative advertising persuasion, and persuasion.

Publications per year

1997–1997

3

Publications

3

Comparative versus Noncomparative Advertising: A Meta-Analysis

Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern et al. · Journal of Marketing · 1997 · 285 citations

, , +17

Comparative versus Noncomparative Advertising: A Meta-Analysis

Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern et al. · Journal of Marketing · 1997 · 145 citations

, , +17

Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions

Sukumar Kavanoor, Dhruv Grewal, Jeff Blodgett · Journal of Business Research · 1997 · 68 citations · Full text

, , +17

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