Janus Youth Programs

Statistics

Publications

Citations

431

Location

Portland, United States

Janus Youth Programs is a nonprofit institution in Portland, United States known for attitude toward ads, relative market position, and comparative advertising persuasion.

Homepage ROR

Top concepts

BusinessMarketingPersuasionAdvertisingMessage ContentConsumer BehaviorBrand AssociationsAttitude Toward AdsAdvertising StrategyMarketing Management

Publications

Comparative versus Noncomparative Advertising: A Meta-Analysis

Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern et al. · Journal of Marketing · 1997 · 285 citations

Business, Marketing, Marketing Management +17

Comparative versus Noncomparative Advertising: A Meta-Analysis

Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern et al. · Journal of Marketing · 1997 · 145 citations

Business, Marketing, Marketing Management +17

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