Concepedia

Jeff Blodgett

JB

2

Publications

122

Citations

2

H-Index

1997

Active since

Affiliations

Baylor University(Current)

Jeff Blodgett is an author at Baylor University specializing in consumer research, consumer behavior, and management.

Top concepts

MarketingManagementAdvertisingConsumer BehaviorConsumer ResearchInteractive MarketingMarketing CommunicationArtsDesignBusiness

Publications per year

1997–2004

2

Publications

2

Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions

Sukumar Kavanoor, Dhruv Grewal, Jeff Blodgett · Journal of Business Research · 1997 · 62 citations · Full text

Behavioral Decision Making, Targeted Advertising, Consumer Research +20

An Investigation of Visualization and Documentation Strategies in Services Advertising

Donna J. Hill, Jeff Blodgett, Robert Baer et al. · Journal of Service Research · 2004 · 60 citations

Visualization (Graphics), Targeted Advertising, Consumer Research +22

Rows per page

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