Concepedia

Susan McDonald

SM

6

Publications

362

Citations

6

H-Index

1988

Active since

Affiliations

STS International(Current)

Susan McDonald is an author at STS International specializing in consumer research, management, and marketing.

Top concepts

BusinessMedicineMarketingManagementConsumer ResearchDesignAbortionPregnancyGroup WorkGynecology

Publications per year

1988–2016

6

Publications

6

The Group Depth Interview: Principles and Practice

Edward F. Fern, Alfred E. Goldman, Susan McDonald · Journal of Marketing Research · 1988 · 173 citations

Customer Satisfaction, Consumer Research, Group Interview Technique +18

Successful Needs/Benefits Segmentation: A User′s Guide

Marshall G. Greenberg, Susan McDonald · Journal of Consumer Marketing · 1989 · 64 citations

Marketing Analytics, Segment Markets, Consumer Research +19

A comparison of preferences for two GLP-1 products – liraglutide and exenatide – for the treatment of type 2 diabetes

Michael R. Polster, Elaine Zanutto, Susan McDonald et al. · Journal of Medical Economics · 2010 · 60 citations · Full text

The Impact of Nausea and Vomiting of Pregnancy on Quality of Life

Shannon Clark, Barbara Hughes, Susan McDonald · Obstetrical & Gynecological Survey · 2013 · 27 citations

Quality Of Life, Family Medicine, Pregnancy Survey +18

Effectiveness of adaptive silverware on range of motion of the hand

Susan McDonald, David Levine, Jim Richards et al. · PeerJ · 2016 · 21 citations · Full text

Rows per page

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