The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality

Abstract

Edward F. Fern, The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality, Journal of Marketing Research, Vol. 19, No. 1 (Feb., 1982), pp. 1-13