Tejvir Sekhon

Outside-in marketing capability and firm performance

Jifeng Mu, Yongchuan Bao, Tejvir Sekhon et al. · Industrial Marketing Management · 2018 · 100 citations

Firm Performance, Outside-in Marketing Capability, Management +6

Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumers

Tejvir Sekhon, Catherine A. Armstrong Soule · Psychology and Marketing · 2019 · 66 citations

Green Marketing, Behavioral Decision Making, Consumer Study +22

Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption

Catherine A. Armstrong Soule, Tejvir Sekhon · Journal of Macromarketing · 2022 · 30 citations

Green Marketing, Behavioral Decision Making, Consumer Motivation +28

Highlighting strengths in response to discrimination: Developing and testing an allyship positive psychology intervention

Meg A. Warren, Tejvir Sekhon, Rachael J. Waldrop · International Journal of Wellbeing · 2022 · 28 citations · Full text

Social Psychology, Peer Relationship, Discrimination Episode +16

Should I “check my emotions at the door” or express how I feel? Role of emotion regulation versus expression of male leaders speaking out against sexism in the workplace

Meg A. Warren, Tejvir Sekhon, Katie Winkelman et al. · Journal of Applied Social Psychology · 2022 · 25 citations

Gendered Perception, Door ”, Social Psychology +30