Concepedia

Catherine A. Armstrong Soule

CA

7

Publications

388

Citations

7

H-Index

2014

Active since

Affiliations

Western Washington University(Current)

University of Oregon

Catherine A. Armstrong Soule is an author at Western Washington University specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementAdvertisingConsumer BehaviorConsumer ResearchBusinessPersuasionCommunicationGreen MarketingSocial Sciences

Publications per year

2014–2022

7

Publications

7

Less is more: is a green demarketing strategy sustainable?

Catherine A. Armstrong Soule, Brandon Reich · Journal of Marketing Management · 2015 · 107 citations

Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts

Brandon Reich, Catherine A. Armstrong Soule · Journal of Advertising · 2016 · 92 citations

Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumers

Tejvir Sekhon, Catherine A. Armstrong Soule · Psychology and Marketing · 2019 · 66 citations

Green Marketing, Behavioral Decision Making, Consumer Study +22

Anchors and norms in anonymous pay-what-you-want pricing contexts

Catherine A. Armstrong Soule, Robert Madrigal · Journal of Behavioral and Experimental Economics · 2014 · 58 citations

Economics, Remuneration Practice, Business +3

Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption

Catherine A. Armstrong Soule, Tejvir Sekhon · Journal of Macromarketing · 2022 · 30 citations

Green Marketing, Behavioral Decision Making, Consumer Motivation +28

Rows per page

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